Initially, the goal was to create high quality apparel with the purpose of creating freedom globally. Obsessed with quality, they worked closely with local factories in America to craft small batch production runs, making each piece intentionally. With being long supporters of the nonprofit ProjectR12 they set out on a journey to have each item of apparel tell a story through a freedom label that is placed inside each shirt in partnership with ProjectR12. Since then Adam has personally been to Uganda to see the impact of our projects and initiatives and have began work with additional nonprofits.